Do you want to grow your business?

 Innocent Drinks needed to know whether to put their new product, their kids' drink in a tetrapack or a  pouch, like a sports drink. They had to make the right decision fast, as they had production schedules to meet. We researched the packs with mums and kids with Innocent watching. Innocent identified that a wedge shaped tetrapack was openable by the kids, and found out what were the right health messages to have on pack for the mums, and the right jokes for kids!

Innocent Kids' Drinks launched in March 2005, along with its great kids' website. Innocent's turnover has risen this year to £100m. The kids' drinks contribution to that is now £50m (source: Innocent).

Innocent kindly said about us:

"Your recruitment was spot-on. Your summary was very good. You added value to areas we had not considered. Your comments are definitely influencing our design and communications strategy. We all enjoyed working with you and would happily do it again."

We've worked again with Innocent on NPD.

We have recently worked for Bain & Company, the management consultants. They nicely said:

“We quickly needed to understand the strength of food retail store concepts and brands.We have been extremely happy with the outcome and working relationship. Asset is a good match for us because the company has a much faster turn-around time than conventional market research firms. Asset Research was very quick in understanding the key issues at hand, and brought in convincing and relevant food retail experience."

We've just finished our third project working for another entrepreneur, Gary Frank at Fabulous Bakin' Boys, makers of fine flapjacks and cup cakes.

Kay Hogg, FBB's Brand Manager,said:"We got three lines in Tesco and 2 in Sainsbury. The research really added credibility to our presentations."

 Harry Briggs of Firefly Tonics (lovely herbal drinks in beautiful bright bottles) said:

"We were really pleased with the results of our research. Tessa has a great instinct for brands, and asks useful questions. She's excellent at getting ordinary people - particularly women - to talk to her openly and helpfully. The conclusions were thorough and well-summarised. We learned a lot about how our brand is perceived, and how we can take it forward. I'd recommend her whole-heartedly."

We work for professional service firms too.

Ernst & Young  used us to help them get closer to entrepreneurs.

Richard Burton, E & Y's Head of Global Marketing, said: "Tessa gave us great insight into our key clients and potential clients, and we would definitely recommend her. The team found her very personable and easy to work with."

Savills have just employed us to identify new opportunities for them.

Brian D'Arcy Clark of Savills commented: "Tessa was asked to research a strategically important new business area for Savills. Working to a very tight schedule, she produced a report that was well researched, well documented, and contained insight that demonstrated an absolute understanding of the issues at stake."

Saxton Bampfylde Hever is a search firm whose clients includeTesco, BP, government departments and national arts bodies. Stephen Bampfylde,their Chairman, says:

"Tessa brings the client into the living room.  You hear with crystal clarity what someone is thinking. People tell her their truth, and the good thing is, it's actionable. Before she'd finished, she gave us a heads up about a couple of clients' needs and wants, and that's been very helpful."

 

And our latest client is....... the Design Council.

 

 For ideas on how to do research yourself into your brand for (virtually) no money, click here.

 
For ideas on selling more to the customers you already have, talk to us. It's worked for all the clients on this page. It'll work for you.

You don't need to have a project in mind to call.

Call me, Tessa, on 020 8749 2525 for a chat, or email me: info@assetresearch.co.uk.

Catch me on my mobile on 0780 858 2525, or text me.

 Click here for my free Top 10 Tips on Talking to Consumers in the Aisles.

For every food and drink project we do with a growing business in this country, we donate money to The Microloan Foundation, who work with women in Africa to help them grow their individual businesses by providing repayable loans, training and business advice.